Competition for online attention is tougher than ever

Big Tech platforms are working harder than ever to keep users within their walled gardens. AI is filling the internet with attention-grabbing spam content.

SEO is technical and rapidly-changing

Google is regularly changing their algorithm and search rankings to ensure the best possible outcomes for its users amidst the AI avalanche.

Google Ads is a complex and intimidating platform

It's tough to swim in the sea of deployment options then plan, test and optimize keywords and ads alongside running your nonprofit.

Minimal value from your Google Ads grant

Many Google Ads grants go unclaimed or underutilized, meaning that fewer people benefit from your services to the community.

Strategic Setup

- Help get your Google Ad grant applications submitted and approved
- Create paid search campaigns aligned with your highest-priority strategic initiatives

Focused optimization

- Continuously evolve keywords, and bid strategies to maximize returns from your free grant
- Test and assess different ad copy to optimize for clicks and conversions

- We will run a kick-off session directly with you in-person to understand your strategic priorities and optimize around them

- We will create and run optimized campaigns, keywords and bid strategies to turn your website into a digital opportunities for your DC-metro area nonprofit

- We will use our expertise to safely harness the latest AI technology as a hidden advantage over competing organizations

- We will allow you to focus on critical development, operational and community impact activities in the DMV while our technology boosts your efforts in the background